In Nov 21 we ran an amazing virtual Female Founders Summit – if you would like us to deliver one for your community please get in touch 

Learn from peers, industry experts and female founders who will share their real and honest stories about how they grew their businesses.

Are you:

A female founder of a small business with an annual turnover of under $500k per year?

Out of the start up phase and generating revenue?

Starting to gain momentum but doing ‘everything’ and feeling overwhelmed?

Time poor, stressed and confused on how to move forwards?

Aware you are spending too much time working IN not ON the business?

Always keen to learn from people who have ‘been there, done that’ who are prepared to share their secrets on how they scaled?

Did you know?

65% of all Female Founders have annual revenue under $500k and only 10% of Rural Regional and Remote (RRR) Female Founders crack the $500K turnover barrier?

We have been working with Female RRR businesses for some time and have seen female founded businesses struggling to scale or put in the right foundations for growth.  

For the first time GROEI is holding a one day female founder focused event dedicated to helping female founders to build better businesses.

Choose to join us in person or participate in the live-streamed event, and enjoy 4 expert-led sessions on what to focus on as a female based business who wishes to grow.

We will help you close the gap between knowledge and action so you can apply what you learn today and see the impact. 


  Our Speakers on the Day 

You will hear from 3 experts who will take you through specific tools you can use in your business that you can put into practice straight away.


You will walk away with an actionable plan, activities and toolkit to accelerate your own growth and thinking.

Debbie Richardson

Debbie Richardson

How to find and get more customers


Following years of working in global businesses, Debbie is passionate about delivering revenue acquisition and marketing strategies to businesses through structured, repeatable and measurable processes.

A regular international speaker, facilitator and advisor to CEOs and business leaders, she developed the unique Threeby3 methodology—the 9 Boxes™— to support strategic business growth. Replacing tactical responses with business-aligned strategy, the 9 Boxes™ methodology has been used by more than 2000 businesses worldwide.

Debbie’s experience with mid-tier businesses has built on her extensive experience in corporate business in the United Kingdom with major global media group News Corporation working on The Times, The Sunday Times, The Sun and The News of the World and global recruitment business Robert Half International.

Today she speaks regularly at CEO forums helping senior executives to  benchmark their current marketing performance and helps them understand their role in using marketing strategically, directing it from the board room.


Christine Brennan

Christine Brennan

Business model innovation for long term sustainability


Christine Brennan is a Designer, Innovator, and Thought Provocateur working with businesses across Australia exploring market disruptions and designing new business models.

Christine strives to assimilate the “Human” in the development of new businesses, products and services. She is fascinated by the complexities of business, ever intrigued by the experiences we design and the innovations that can be driven from questioning these.

Christine relishes opportunities to disrupt traditional industry assumptions providing improved consumer experiences. With over 10 years experience in strategic thinking, design and innovation, Christine successfully challenges existing business models for a wide range of innovative business solutions.

Christine also holds 15 years project management experience in both operational and corporate contexts enabling business model innovations to be translated into actionable deliverables. Christine’s experience in non-traditional roles motivates her to support other women to achieve their personal and professional business goals.

Adele Spurgin

Adele Spurgin

Build your mental fitness & resilience


Adele is a Peak Performance Coach & Profiler that specialises in Mind/Body Performance.

She has had the privilege of coaching Peak Performance to some amazing athletes, sports teams in different codes, to millionaires, career professionals, business owners & international CEOs over the past 10 years. She firmly lives & breathes the philosophy of an integrated mind/body approach for higher performance and intimately knows the significant role that the parasympathetic nervous system plays in the peak performance of those in any leadership position.

She is an international workshop facilitator, has an online program called The Fit Lab, has coached 1000’s of clients, is a Master Practitioner in Neuro-Linguistic Programming, Hypnotherapy, Edisc Trainer, Psychosomatic Profiler & Qigong instructor. Her current Workplace Wellbeing Project is called which is a peak performance program for workplace professionals.

Her mission is to see people within the workplace perform (sustainably) and to succeed beyond every limit they ever place on themselves!

 Panel Speakers

Hear from women who have successfully scaled and who will share their stories in a real and honest way..

Helen  Shadforth

Helen Shadforth

Co-Found of Cheese Therapy


Having co-founded the internet success story Cheese Therapy, Helen has become one of Australia’s most influential people in the artisan food world.

Launched in 2015, Cheese Therapy is now Australia’s largest independent artisan cheese retailer. Central to Helen’s drive is her passion for supporting small business, which has seen Cheese Therapy expand into new food categories and now works directly with hundreds of small producers across Australia. In 2021, Cheese Therapy is undertaking a capital raising and making moves to accelerate its growth beyond the eCommerce gift of 2020.

A graphic designer and artist by trade, Helen understands that you don’t need to have all the skills to build a great business, rather, you need to know the right questions to ask and the right people to surround yourself with to make your own success story.

Zoe Sparks

Zoe Sparks

Director - Spectacular Events & Founder - SHINE Business Women


As owner of award-winning travel, conference and event management company for the past 23 years – Spectacular Events Pty Ltd – Zoe delivers conferences, events, expos and exhibitions for up to 1,000 attendees at any one time and also offers group travel packages and options for schools, clubs and major events.Zoë is also the founder of  SHINE Business Women which was launched in early 2018 and is making a huge impact in the area of professional and personal development for women in business.

Recognised twice as a QLD Telstra ‘Business Woman of the Year’ finalist, winner of Sunshine Coast Outstanding Business Woman of the Year, Zoë has a proven track record for achievement and success.  She is also the author of 5 books and host of her own podcastSHINE’ing the Spotlight … UNLEASHED.

Yvette Adams

Yvette Adams

Founder of Creative Collective and Training Collective


As a multi-award winning business woman Yvette has started six businesses, sold two, acquired one, and currently runs three The Creative Collective – a full service creative agency specialising in digital marketing; The Training Collective, a digital skills training organisation, and,an online portal which helps people find business awards to enter.

From 2019 to 2021 she was one of 10 official Community Trainers for Facebook Australia & NZ. She has sat and passed several globally recognised certifications for Facebook products.

Yvette has won numerous awards including the Telstra Business Woman of the year Business Owner category in 2010, the IT Woman of the Year at the iAwards in 2013, and was awarded with a Pearcey Award in 2018 for people who have made a significant contribution to the IT industry.

Victoria Berry

Victoria Berry

Managing Director HBA Encompass



Victoria Berry has a 25 year history of helping small business.
In her career as an Accountant and Business Advisor, she has helped countless businesses start, grow
and sell.The rise of cloud accounting lead to the creation of Bookkeeper Hub – in order to provide Xero Training,
Xero Bookkeeping and their Xero “Fix-it” services, to ensure small businesses are able to get up to date,
meaningful information from their accounting system. Simply because small business owners have
better things to do!
Frustration with the inability to give great advice to start up businesses lead her to write the book “Zest
for Success”. This book covers the basics of starting and running a business in an easy to read format
with links to valuable resources. This knowledge has also been transferred to one-on-one and we based
training based on the book content.
Taking Financial Literacy to the next Level, Victoria is in the process of becoming an accredited Profit
First Professional – assisting business owners to manage their cashflow the easy way.

Key Event Details

 Date: Friday 29 October 2021 

Venue: Online but not as you know it!

The Summit: 9am – 2pm

 Attend all live events or view the recordings later- 

All sessions will be recorded and added to the digital toolkit all participants

will have access to for 3 months with speaker tools and links 


Ticket prices – $59 plus GST

Why Attend?

 Now more than ever, you need to challenge what you think you know in order to build a scalable business.

The Female Founder Summit has been specially designed to support you to challenge your old ways of thinking and old ways of where you seek support with your business. At the summit you will experience real-world strategies for growth from female founders who have successfully scaled.

The brief to our speakers is simple: share the strategies and pathways you took to achieve the business growth you have and share your journey honestly and openly.

You will walk away with an actionable plan to accelerate your own growth and thinking as well as a peer group of other female founders who have gone through the same experience as you so you can continue to connect and learn from each other post the event.

We’ll also be putting in place mechanisms to keep you connected after the event because we understand the power of peer learning. 

What’s included?


You will get access to lots of downloadable tools and a workbook on the day. You will also have access to a virtual on-demand toolkit to use when you go back to your business with FREE access for up to three months.


 All participants will have access to our female founder online business network and workshop app.  You will  also have the opportunity to connect and network with every person in the virtual room – we will make sure of it 


We know that people learn best when they are enjoying themselves.

We will be running lots of fun interactive activities and giveaways throughout the session.



Format for the day

The event will be a full session focused on building your skills and supporting you to apply the learning through our unique multi-level peer mentoring approach.

  • You will enjoy presentations from three experts, delivered as a 45 minute sessions throughout the day. Topics include:
    • Time Management and habit stacking
    • Mental Fitness & resilience
    • Find and convert more customers
    • Strategy and how to drive performance 
    • Business Model Innovation for long term sustainability 
  • Each session will be interactive and tangible and will include best practice theory, a tool and a peer coaching round table process 
  • Between these sessions we will have female founders who have grown their businesses past $500k revenue share their growth stories.
  • At the end of the session we will then run a facilitated Q&A with the panel of local women who have spoken throughout the day 
  • There will be plenty of structured and unstructured networking throughout the Summit to ensure there is an opportunity for everyone to get to know each other 

Your Hosts 

Not only will you learn from some fabulous speakers and local talent who have been there before –  you will be supported throughout the day by your hosts Tara Jacobsen and Amanda Cole – two very experienced business strategists and mentors who will ensure you can take what you experience at the summit back to your business and apply your learning when and how you need it.


With more than 20 years of experience in business growth education and strategy, Tara has built an extensive career in adult learning and knowledge application, with a particular focus on peer-to-peer learning.

This has been developed by being one of the key team members that established the Executive Programs for QUTs Graduate School of Business, working with Monash, La Trobe and other global educators (vocational, workplace and tertiary) in program design and change projects.

Tara has founded three training organisations in Safety Leadership (Registered Training Organisation) in the Pilbara WA and SE Qld, Neuroscience Leadership and now Business Growth Education (groei). As a program facilitator with USQ’s ground-breaking WiRE Program, Tara has worked to support businesses owners and leaders to know the “how” to grow their business and teams through the unique Virtual Multi-Level Mentoring (VMLM) approach developed through the program.

Tara is currently a business mentor for a number regional business chambers, mentor and judge on regional start-up weekends, business awards and innovation accelerator hubs. She is the vice-president of Innovate Noosa and produces two podcasts the Importance of Being Human and On Track.

Tara lectures in Entrepreneurship, Innovation, Decision Making, Business, Leadership and Management for a number of leading Australian institutions and is currently undertaking her PhD on the ‘Process, outcomes and impact of acquiring and leveraging entrepreneurial capital: A case study of regional female entrepreneurs’


With over twenty years of working closely with entrepreneurs from business startup to maturity, Amanda Cole has seen her clients win awards, build strong and sustainable businesses, and attain significant personal goals.

As a leadership coach and strategy facilitator with Spark Consultants she has worked closely with business leaders to enable them with the tools to grow their business. Amanda is also Non-executive company director, and currently Chairman of four private company advisory boards from $5m to $450m.

She is also Australia’s first and longest serving female Chairman for leading peer mentoring organisation The Executive Connection. Amanda is the recipient of the Centenary Medal for business and winner of the Telstra Young Business Woman’s Award (Qld) in 2000.  

Get Your Tickets Now

We are only making 90 tickets available to this event so we encourage you to book in advance to avoid disappointment.


Who is this event for?

Female Business Founders who are turning over under half a million a year.
You are out of start-up and generating revenue and you are starting to grow but you don’t know what decisions you need to make next for you and for your business.
Your business is starting to get complex and you are spending too much time working IN not ON the business.
There are so many decisions to make and you don’t know where to start.

I’ve attended virtual business events and conferences like this before, what makes this different?

Two things. Firstly, this isn’t just “another women’s business conference or networking event.” The Summit is a truly unique event, and the home stage for regional female founders in Australia. With over 60 years of combined business strategy and education your hosts and we have truly achieved what we initially set out to do to make a difference to regional female founders and how they grow their businesses.

Secondly, there is no other event in Australia that brings together female founders across regions to collectively engage in social and peer learning to learn ‘how’ to grow your business. You can get business knowledge from anywhere. You can hire a coach but where can you get in a room of other women to support and guide you through your business challenges? In the rom you will have up to 100 other women as your peer mentors. That packs some business growth power.

This event will unsubscribe you from the outdated principles and beliefs plaguing so many female founders. The event and program has been built and refined over the past 5 years by experts with been-there, done-that experience, who have real-world results (not fluff or empty promises). As a result, the Summit is unique catalyst for unparalleled levels of personal and business growth – we know the day will create clarity for the path forward that will propel you and your business to greater success.

What preparation will I need to do?

We will guide you through the preparation for the day so you make the most of your time.

How do you protect confidentiality?

All participants accept our confidentiality agreement as part of their conditions of membership. Chatham House rules apply during all workshop sessions.

What if I can’t make the whole day?

We will be recording all our speakers and you’ll be able to watch their presentations and download their tools from our Summit app groei.Us. One of the sessions will be livestreamed and you can access this through an online ticket with 3 months access.

Do I keep the tools after the program finishes?

Yep…you retain ownership of the trello boards however to continue to access the all the tools you will need to maintain your groei.Us subscription. You can also download everything immediately you will have access to and also retain your Summit workbook.

With Thanks To Our Sponsors

Have Questions? Contact Us…


Phone: 0499 997 941


Mail : PO Box 4140, Gumdale, QLD 4154

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